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“In the past, Chinese suppliers were only seen as low-priced OEM factories,” said the head of a well-known sports lighting company in Shenzhen. “But now, more and more Chinese brands have shown outstanding performance in technological innovation and product design, and we have also become the first choice for many internationally renowned competitions.”

In recent years, with the rapid development of the Chinese economy, the sports industry in China has entered a stage of rapid development, and the outdoor sports lighting equipment industry has also ushered in new opportunities.

According to incomplete statistics from Gaogong LED, from January to November 2023, member units of China Lighting Electrical Appliances Association won over 400 major global projects, a year-on-year increase of over 60%. Among them, there are over 100 overseas projects, with a year-on-year growth of over 80% and a cumulative amount exceeding 20 billion yuan.

Many of these major projects are led or participated in by Chinese companies. In September, the Kazan subway station project in Russia, jointly bid by Osram Optoelectronic Semiconductor (Shanghai) Co., Ltd. and Hangzhou Hikvision Digital Technology Co., Ltd., won a bid amount of 179 million US dollars; In October, Huacan Optoelectronics (Suzhou) Co., Ltd. won the bid for the lighting renovation project at the Santander Arena in Spain for 115 million euros

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In recent years, Chinese lighting companies have made significant progress in technology research and development, product innovation, and other aspects. Especially in the field of LED lighting, leading enterprises are continuously increasing their research and development investment, continuously improving product performance, and gradually gaining recognition in domestic and foreign markets.

On the one hand, Chinese lighting companies have independent technology in core supply chain links such as packaging, chips, and materials, which can reduce costs and improve competitiveness. On the other hand, due to relatively low labor costs, the price advantage of Chinese lighting products is also very obvious.

“In Europe, the budget for a stadium lighting scheme is approximately 1 million euros. If all European brand products are used, the total price may exceed 15 million US dollars. However, if half of the products are from Chinese brands, the total price can be compressed to around 10 million US dollars,” said the Shenzhen company head.

It is understood that well-known lighting companies in China currently include Sanan Optoelectronics, OPP Lighting, Philips Lighting, Huacan Optoelectronics, Lehman Optoelectronics, etc. Among them, Sanan Optoelectronics has held the first place in the global LED chip market share for six consecutive years.

In the field of sports lighting, Chinese lighting companies have also achieved some important breakthroughs. In 2019, the Ordos football field lighting renovation project with a total investment of approximately 130 million yuan adopted a batch of high-quality lighting products made in China. This year, the “Light of China” – Wuhan Military Games venue lighting project has presented a visual feast to audiences around the world.

It is worth mentioning that in terms of technology, the gap between Chinese lighting companies and international giants is narrowing. In the field of sports venue lighting, international brands such as Osram and Philips still dominate, but in the Chinese market, Chinese brands such as Xinnuofei and Opus Lighting are rapidly increasing their market share.

In fact, in addition to breakthroughs in products and technology, Chinese lighting companies are also actively expanding overseas markets.

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“For a long time in the past, the internationalization level of Chinese lighting companies was relatively low. However, in recent years, more and more companies have begun to shift their target markets to developed countries such as Europe and America. At the same time, the development potential of Southeast Asia, the Middle East, Africa and other regions has gradually emerged.” The person in charge of the Shenzhen enterprise mentioned above said.

At present, Chinese lighting products have been exported to more than 100 countries and regions worldwide. Among them, the Asian market is the main export destination for Chinese lighting products, accounting for over 80%. Next are the European and North American markets, accounting for 15% and 5% respectively.

“In the future, we hope to further expand our overseas business and provide high-quality lighting solutions on a global scale,” said the person in charge of the Shenzhen enterprise mentioned above.