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At the Sports Expo, a domestically produced LED sports lighting product caught my attention.

In the past, people’s impression of lighting equipment was still limited to products such as light bulbs and fluorescent sticks. However, now, a lighting device that integrates sports headlights, flashlights, Bluetooth speakers, power banks, driving recorders, and mobile WiFi has shown me the innovative power brought by China’s manufacturing industry.

This product is produced by an outdoor products company in Ningbo, Zhejiang. According to the staff, this product was developed in cooperation with foreign brands. It only started foreign trade in 2021 and has been exported to Europe, North America, South America, the Middle East and other regions. The sales revenue in the first half of this year has reached 15 million yuan.

Although many of the exhibits at the Sports Expo were new products launched by major brands, I couldn’t help but take a few more glances because it represents a new trend of integrating multiple functions into a small lighting device, greatly enhancing the product’s value in use.

This product can become a internet celebrity at the Sports Expo, which also indirectly indicates that in the field of sports goods, Made in China has begun to enter the era of “everything can be intelligent”.

In the field of sports goods, intelligent technology is gradually penetrating into various categories, bringing consumers a brand new experience.

In the field of skiing, with the popularity of outdoor sports, various types of skiing equipment have also begun to grow rapidly. How can beginners master skiing skills more quickly? How should I evaluate my skiing skills? These issues have been troubling enthusiasts before.

Now, with the launch of an AR pair of glasses called “Spark”, these problems have been easily solved.

It is understood that the “Spark” AR glasses were developed in collaboration between snowgear manufacturer Nissan and internationally renowned AR game company Niantic. Wearing them allows users to experience virtual game scenes on real snowpaths and receive real-time feedback to help adjust their movements.

At the Sports Expo, I also saw another smart fitness mirror.

This product is launched by the fitness equipment brand Jianbei Wheel. Unlike ordinary Jianbei Wheels, it is equipped with LED lights and a touch screen. During exercise, users can intuitively see whether their posture is correct, and they can also see various fitness tutorial videos on the screen.

Jianfu Lun has also collaborated with Xiaomi Youpin to launch a product called “Jianfu Lun Xiaoai Edition”, which includes a voice assistant for Xiaoai students. Users can adjust their training plans using voice commands.

At the Sports Expo, ANTA also launched an intelligent jump rope.

This jump rope is equipped with LED lights and a counter, and also comes with replaceable colored lights. Users can choose the jump rope color according to their preferences.

It is worth mentioning that this intelligent jump rope also includes a heart rate detection function, allowing users to monitor their heart rate in real-time while jumping rope, making fitness more scientific.

In addition to the above products, I also saw many brands launching smart basketball, smart football, smart paddleboards and other products at the Sports Expo. They can monitor their sports status in real time and provide professional sports advice through built-in sensors and intelligent algorithms.

In the field of outdoor products, brands are no less passionate about innovation than in fields such as clothing, shoes, and hats. With the help of new materials and technologies, they constantly create more technologically advanced products, bringing consumers a brand new sports experience.

The shining Chinese manufacturing at the Sports Expo has also brought a new question to the outside world: why were those high-quality foreign brands unable to produce similar products before?

The answer to this question may require us to go back ten years.

At that time, China was still playing the role of the world’s factory, mainly responsible for low-end manufacturing in the global industrial chain, such as mobile phone assembly, toy manufacturing, textile and clothing, etc.

Due to the lack of mastery of core technologies and supply chains, even if the product quality is done well, it is difficult to increase the price of the product, making it difficult to compete with international brands.

This situation is changing.

In the past few years, China’s manufacturing industry has experienced a quality revolution, not only achieving a level comparable to international brands in appearance design, functional configuration, etc., but also making significant progress in quality control, delivery speed, and other aspects.

More importantly, some Chinese companies have begun to master core technologies and supply chains, and have the ability to independently set prices.

Taking Sanan Group as an example, as a leading global semiconductor packaging and testing enterprise, its business covers fields such as smartphones, computers, data centers, the Internet of Things, automotive electronics, industrial control, and optoelectronic sensing.

In 2022, San’an Group’s revenue exceeded 160 billion yuan, with a year-on-year increase of 79.4% in net profit. In the first half of this year, its revenue and net profit increased by 45.1% and 89.3% year-on-year, respectively.

This means that with the improvement of technological level and the emergence of economies of scale, more and more Chinese enterprises are no longer relying on OEM, but are beginning to take control of their own destiny and play a more important role in the global supply chain.

Made in China, which shone brightly at the Sports Expo, is a microcosm of this transformation.

In the past five years, the average annual compound growth rate of China’s sports goods industry has exceeded 12%, standing out globally. According to Euromonitor International’s statistical data, China’s sports goods production accounted for 36.8% of global production in 2021, ranking first in the world.

Among them, the production proportions of categories such as assault suits, yoga suits, and hiking shoes in China are as high as 70.7%, 68.6%, and 55.8%, all higher than the global average.

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Made in China, which shone brightly at the Sports Expo, is also restructuring the global market landscape.

For many years, the United States has been the world’s largest market for sports shoes. According to public data, the size of the sports shoe market in the United States reached $38.9 billion in 2022, accounting for nearly a quarter of the global market share.

But now, this situation is being rewritten.

In the past few years, Chinese sports brands such as Li Ning, ANTA, and TEBU have entered the US market one after another, successfully winning the favor of more and more American consumers with excellent product strength and cost-effectiveness.

In 2022, ANTA’s sales of sports shoes in the United States increased by 85.9% year-on-year, and Li Ning’s growth rate reached as high as 209%.

In the first half of this year, the number of special stores in the United States has reached 1200, surpassing Adidas for the first time.

At the same time, life for some internationally renowned brands is not easy.

In the past few years, international sports brands such as Nike, Adidas, and Puma have successively closed their factories in Asia and Europe, and instead moved their production lines to Southeast Asia and other regions.

According to Euromonitor International, in 2022, the overseas market share of Chinese sportswear brands has reached 29%, second only to the North American market of 33%, and is still accelerating.

In fact, not only sportswear, but also the competitiveness of Chinese manufacturing in other global fields is constantly improving.

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According to statistics from the United Nations Conference on Trade and Development, China has become the largest trading country among 220 global trading partners and is continuously expanding its influence.

In the view of many industry insiders, the strong competitiveness of Made in China can not only drive domestic enterprises to go global, but also bring more choices and changes to the global market.

Just like the lighting equipment that integrates multiple functions at the Sports Expo, when “Chinese Smart Manufacturing” begins to enter the world stage, we have reason to believe that there will be more surprises like it in the future.